Our differential
high barrier for the entry of new competitors. This is mainly due to the network effect between Clients and Professionals, given that the absence of one of the parties in sufficient quantity prevents the growth of the other, as well as prevents the organic absorption of new Clients, which is driven by scale and market recognition.
Personalization
The more the Professional interacts with the platform, the more we learn about their preferences and behaviors. In this way, we manage to increase the assertiveness of the Professionals we refer to Clients. With our extensive knowledge acquired about the different categories and regions in which we are present, we were able to optimize our strategy of pricing in order to improve our margins and our take rate.
Pricing is completely personalized, each category has a base price that was defined using as a strategy the information that Clients provide us on the fee for performing services, the amount paid for services and the margin expected by the company.
In addition to the base price, we work on several algorithms that allow adjustment of this customization to make it more assertive. Geolocation is an important parameter in pricing, both at the regions, as well as cities and neighborhoods. Another important factor is the visualization of services.
Client Experience
As with Professionals, on the contracting Clients side, we also seek to guarantee a quality service. To achieve this, we rely on proprietary algorithms that work to increase the chances of success in negotiations.
Growth Strategy
The Company’s main growth strategy is to expand its base of Professionals and Clients. It is believed that with larger bases, strategic partners alongside professionals who guarantee quality and security in the provision of services, the platform will be able to offer a wider range of solutions, expanding the concept of a marketplace of services.